Hi, I'm Nicole.

Life Coach, Executive Coach, and Founder of Smitn.
I'm happy you're here.

Photo of Nicole Smith on a white couch holding a laptop

I hear you.

You could be doing and feeling better. I can help.

I started Smitn for clients like you. You’re good at what you do and grateful for all you have. But you have a desire for more. You’re not afraid of hard work, but you want to make sure you’re working on the right things. You want to make the right decisions, but what’s right or what’s next isn’t as obvious as it used to be. You’re not alone.

I'm here with you.

After 20+ years of corporate ladder climbing, which brought me from intern to CMO, I became a life and executive coach so I could help women excel in all aspects of life.

I want to see you win. I want to see you happy and flourishing. And as your coach, I want to celebrate with you at every milestone along the way.

You can feel confident bringing all of your challenges and questions into our sessions. Personal or Professional. It’s all life, it’s all connected, and it all matters.

Close up photo of a desk with a coffee mug and a stack of papers

You can have 'life and work' or you can have a life that works.

Nicole Smith
Founder, Smitn
Photo of Smitn owner Nicole Smith

I'm not only a certified coach.

I’ve been in your shoes as an executive and Chief Marketing Officer and I have a rich background in entertainment and sports marketing.

In every coaching engagement, I draw from my experience, including roles at The Walt Disney Company, NASCAR, MLB, and the WNBA.

I am also an adjunct lecturer at the University of North Texas. Well, before being in front of the classroom I was enjoying time as a student at UCLA and University of Michigan where I earned my B.A. and MBA.

How my clients describe me.​

Nicole made space for me to care for my whole self: mom, woman & executive director.
Non-Profit Leader
Smitn Coaching Client
Every session is conversational and warm, not cold and diagnostic like I experienced with other coaches.
Global Head, ED&I
Smitn Coaching Client
I probably wouldn’t be in my role today, and I certainly wouldn’t be as successful or satisfied in it.
Vice President
Smitn Coaching Client

How my clients describe me.

Experience Calm
Be Grateful
Build Confidence
Be You
Act Courageously
Be well

We're accepting
new coaching clients!

The first step is scheduling your complimentary one-hour consultation.